I build bridges between brands and the people they serve, where strategic rigor meets creative courage. I thrive at the intersection where brands and culture converge, helping shape their relationship through design and storytelling.
With fifteen years of experience challenging industry playbooks, I craft approaches that don't just navigate change but actively drive it, turning conventional thinking into starting points for breakthrough work. This means guiding brands through evolving digital landscapes and shifting consumer behaviors without compromising what makes them distinctive. My work includes helping Nike Basketball find its authentic voice on social, creating global sustainability campaigns for both National Geographic and Microsoft, and most recently shaping the launch of Meta's AI-powered partnership with Ray-Ban®.
