I build bridges between brands and the people they serve, where strategic rigor meets creative courage. I thrive at the intersection where brands and culture converge—actively shaping their relationship through design and storytelling.
Drawing from fifteen years of experience, I craft approaches that guide brands through evolving digital landscapes and shifting consumer behaviors without compromising what makes them distinctive. My work includes helping Nike Basketball find its authentic voice on social, creating global sustainability campaigns for both National Geographic and Microsoft, and most recently shaping the launch of Meta's newest AI-powered partnership with Ray-Ban®.
